COMPAS Poll/Survey

In this second of a two-part series, we explore the COMPAS business panel’s view of the future of social media as external tools of communication for business. Panelists are even more bullish about the external applications of social media than their internal applications, as discussed last week in part 1.

The overwhelming view is that websites along with Facebook, Twitter and other social media will rise substantially in their importance for the external communications of organizations, as shown in table 2.1. Most panelists believe that social media have a significant or very significant role to play, as shown in table 2.2, while few see social media as primarily cost centres with few real benefits, as shown in table 2.3.

These are the key findings from this past week’s Internet survey of CEOs and business leaders on the COMPAS panel. The weekly business survey is undertaken for Canadian Business magazine.

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