Perhaps you know Conrad Winn from his appearances on Global Television or his interviews in the National Post, The Ottawa Citizen, The Vancouver Sun, or other papers. Perhaps you recall his interviews on CTV News or Mike Duffy’s Sunday Edition. Maybe you heard him on the radio.

Wherever you saw or heard him, you’re bound to remember that Conrad told you a lot more than how well a political party or government was doing. He told you why it was faring well or badly and what could change.

He told you the story behind the story - the strategies that worked, the strategies that failed, and the potential new strategies that could turn the tables in the weeks that would follow. That’s Conrad - a strategy-minded research professional.

Conrad enjoys doing election polls for the media because in that role he can be non-partisan, dispassionate, and detached. But there’s nothing dispassionate or detached about Conrad when he’s working for a client with a competitive challenge or competitive ambition. He puts his heart and soul into it, everything he knows about research methodology, and every possible idea that could be used for his client’s competitive advantage.

Heart and soul, competition and strategy, are the essence of Conrad and the dynamic professionals who work with him.

Dr. Winn holds the Ph.D. from the world-ranked Wharton Business School and is author of many books and professional articles in the field of research and communication. He has been director of many organizations including the Canadian Association of Marketing Research Organizations and the Canadian Survey Research Council.