What We Do - State-of-the-Art Methods
Our commitment is to state-of-the-art methods in every aspect of quantitative and qualitative research.
State-of-the-art technology is essential for producing the most accurate, comprehensive, and useful information in a timely fashion.
State-of-the-art knowledge means using professional researchers who are highly skilled in both quantitative and qualitative studies and are therefore in a position to be objective about the methods they recommend and to use qual and quant methods in ways that build on the strengths of each.
State-of-the-art in surveys means…
1. . …knowing how every aspect of fieldwork can affect the answers given by respondents—from the sex and voice inflection of the interviewer to the stated purpose of the study and the order of the questions
State-of-the-art in qualitative research means…
1. … the most up-to-date professional thinking about focus group moderation—for example, knowing when groups should be homogeneous (e.g. same sex) or heterogeneous