Welcome to Compas!

Here at Compas, we ensure that your market research online is as accurate as scientific research. We provide truthful information with precision to the current trend and statistics.

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Welcome to Compas!

Situational Assessment

Here at Compas, we can assess scenarios or test out situations with certain targeted people, and we can identify the effects of the situation on your organization or company, both the benefits and disadvantages.

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Advertisement Tracing

When it comes to your advertisements, we can help you identify their effectiveness whether you have them posted on billboards or uploaded on social media platforms.

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Text Checking

We ensure that your slogan, text, or messages used for your branding is correct to achieve your target audience engagement.

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Market Prediction

We can help you analyze your market to assess how your service or product will obtain success through our forecast.

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Insights

We keep an eye on available insights online, as well as the data to identify what the targeted audiences think about your product, service, and brand.

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Brand Condition

The condition of your brand will not stay the same. As time goes on, it changes, which is why you require actual feedbacks and insights from your audience.

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We Are Hiring

you will know what career suits best for you here at Compas for you to have a big role in market research. If you are confused about which path to take, this list of Compas careers is a big help of you. Find out if you are suitable!

Latest News

How to Stand Out in a Sea of Green

The CBD industry has been on the steady rise as more consumers are emerging and more countries are legalizing the use of CBD. Because of this, the market and the competition are fiercer than ever. With so many options to choose from, sellers and producers of CBD products in Canada are looking for ways to ramp up their marketing strategies and stand out from dozens of competitors.
Importance of marketing on the CBD industry
The surge of CBD advertisements online is very hard to ignore. Whether it is in social media, in a search engine, or just a random website, CBD …

The Habit of Young Canadians to Buy Local Products

Purchasing local products can be observed as trending economic ethics in today’s younger generation.
Young Canadians prefer to purchase local goods for different reasons, such as giving support to the local economy or making sure that the environment is much protected from mass production of items that can cause damage to nature during manufacture.
Liking by Age
About 3,000 young Canadians were surveyed to know about their behavior and perception in buying local products. The mentioned respondents were in the age range of 13 – 37 years old. Here are the results, which were divided into three categories:

Poll Says Majority of Canadians are concerned about COVID-19 outbreak

A large number of Canadians, specifically in Ontario, Quebec, and British Columbia are concerned about the COVID-19 outbreak in their cities. The Association for Canadian Studies conducted the poll.
The poll was made to survey 1,479 Canadians. The result showed that about 59% of Canadians were concerned about the COVID-19 outbreak. 20% showed that they are ‘Very concerned’, and 39% are ‘Somewhat worried’.
The citizens of Ontario represented the highest number of worry about coronavirus, which relates to the fact that their province has the highest number of cases in the nation.
The crisis of COVID-19 has …

Canada’s Survey on Gender Equality in 2019

From October until December in the year 2019, a survey was conducted in Canada, which covered:

Gender Equality
Sexual Harassment and Violence
Equal Pay

Gender Equality
The study inquired about the views of the respondents to identify how gender equality was practiced in Canada. In the whole survey, a large percentage of respondents believed that gender equality was attained not only at home but also at work. Here are the results that agree on gender equality achievement based on different environments and aspects:

At home – 82%
Social setting – 70%
At …

Latest Articles

Market research analyst at a modern desk comparing two smartphone prototypes with a laptop, stopwatch, and barcode scanner, with a softly blurred retail aisle in the background

How Quantitative Methods Transform Market Research Accuracy and Speed

Quantitative market research methodologies transform raw data into strategic business intelligence through systematic measurement and statistical analysis. These structured approaches enable organizations to quantify consumer behaviors, validate market assumptions, and forecast trends with measurable precision. Understanding which methodology to deploy—and when—directly impacts the reliability of insights that drive product development, pricing strategies, and competitive positioning.
Survey research remains the cornerstone methodology, utilizing …

Business analyst at a modern desk viewing an ultrawide monitor, eye-level straight-on medium shot with soft natural light and screen glow; blurred background shows abstract glowing nodes forming a subtle outline of the United States, conveying nationwide data and reliability without any visible text or charts.

Is Data USA a Reliable Source for Your Business Decisions?

In an era where data-driven decisions separate successful organizations from failed ventures, determining source reliability has become a critical competency for business professionals. Data USA, a comprehensive public data visualization platform developed through collaboration between Deloitte, Datawheel, and MIT Media Lab, aggregates information from official U.S. government sources including the Census Bureau, Bureau of Labor Statistics, and Bureau of Economic Analysis. However, its reliability depends on understanding what the platform actually delivers: highly accessible visualizations of government data, not original research or …

On Federal Carbon Tax Constitutionality: Supreme Court postponed it

Canada’s Supreme Court decides to postpone the hearing about the constitutionality of federal carbon tax until June. The highest court is supposed to have the hearing next week, set in motion by Ontario and Saskatchewan, with the support of other provinces. However, Chief Justice Richard Wagner postpones hearings, as a nationwide exertion to prevent COVID-19 spread in Canada. This includes the carbon tax case.
Saskatchewan and Ontario’s highest courts have turned down the line of reasoning of those provinces that the federative constitution does not have the legal authority to enforce carbon tax in territories that do not …